Services : Brand Identity, Packaging, Brand communication

A better-for-you biryani cloud-kitchen brand for different dietary goals (keto to sugar management)

Biryani shakes loose and gets a makeover with a light, fresh, new look. Steering away from traditional dark colours, this new age Biryani brand uses a colourful palette representing each of its unique grains and flavours.

Responsible Biryani’s new icon language highlights it’s healthy benefit and flavour notes with light-hearted hand drawn illustrations and pops of colour.

Agency : Life & Half
Role : Art Direction, Design
Design Team : Amrita Mohanty, Kavya Narayanan