Services : Brand Identity, Packaging, Visual Communication ++

Bira 91 ushered in a fresh wave of flavorful beers for India, leading the revolution of homegrown beers in the country and has a rapidly increasing global footprint today.
Our brief was as simple & as wide as “we want to launch the cool new brand in India” and we did just that!
The Bira monkey is a beloved mascot and soon joined the ranks of becoming a Merch favourite. The brand identity allows for much variation and fun to reflect the irreverence the brand stands for!

Agency : DKM Design
Role : Design Lead