Services : Brand Identity, Visual Communication, Merchandising

Inuth is a digital product from Indian express, a leading Indian newspaper.
Inuth was looking to differentiate the product from competitors like buzzfeed India & Scoop Whoop.

The rebrand of ‘Inuth’ distilled it’s stance to ‘issues over news’.
The new brand identity is indicative of the mantra - start a conversation, engage, take a stand

Inspired by the classic symbol of amplifying voice - the loudspeaker, this identity simplifies the tool to capture it’s essence of movement and impact.

Agency : Life & Half
Role : User Research, Art Direction, Design