Services : Brand Identity, Packaging, Photoshoot

Along with the future brands team & Biba leadership, we crafted the world of Spelle. Introducing the woman of today to a whole new world of fragrance design, Spelle speaks in the woman’s voice as much as it celebrates her captivating presence.

Deep conversations with women on how they perceive the power of their presence, how they define beauty, what inspires them became the starting point of our fragrance design.

Agency : Life & Half
Role : Art Direction, Design
Design Team : Amrita Mohanty, Kavya Narayanan