Services : User Reserach, Card Design

Redcarpet is a platform that aims to empower India’s ‘unbanked’ sector with easy loans and credit. For the design of Redcarpet’s credit card, the design brief was to create a card that would appeal to India 2.0 that hasn’t owned a card previoulsy and also a design that would be understood and loved by potential investors & VCs

Role : User Research, Art Direction, Design